Oftentimes when people ask me what is the best way to rank higher in Google search, they are surprised when they hear my answer which is to install a blog. As you can imagine, many people look confused and say, “Wait isn’t a blog like an online journal?” Yes, well kind of, but it can be so much more. Blogging is great for people who want to share share their thoughts and feelings with the world. But it can also be a great way for businesses or individuals to educate their audience. And even better, it helps people find you who may not even know you exist.
How? Once you add a blog to your website, you must also add original content with relevant keywords on a regular basis. Over time, you will begin to see that you will rank higher in search results for many different keywords and strings, not just the name of their business.
Overall, blogs cover a lot of ground when it comes to digital marketing. Below are some ways in which you might benefit from adding a blog to your site.
Top Reasons Your Website Needs a Blog
- Provides a landing place for all content marketing. A blog is a valuable tool for content marketing. By regularly publishing relevant and high-quality content, a website can attract and engage its target audience. This can help build brand awareness, establish expertise, and drive traffic to the site.
- Improves organic search results, aka SEO (Search Engine Optimization). Search engines, such as Google, favor fresh and relevant content. Regularly updating a blog with new articles provides more opportunities for search engines to index the site, improving its overall SEO. This can lead to higher rankings in search engine results pages (SERPs) and increased visibility.
- Promotes audience engagement. A blog allows for direct communication with your audience. Readers can leave comments, ask questions, and share their thoughts. This interaction helps build a community around your website, fostering a loyal audience.
- Demonstrates your expertise. Blogs are an excellent platform for showcasing the knowledge and experience of the individuals or the organization behind the website. By providing insightful and informative content, a website can establish itself as a thought leader in its industry.
- Integrates with social media. Blog content can be easily shared on social media platforms, extending the reach of the website. This helps in reaching a wider audience and driving traffic back to the site.
- Allows for conversion opportunities. Blog posts can be used to guide visitors through the sales funnel. By providing valuable information and addressing the needs of the audience, a blog can help in converting visitors into leads and, eventually, customers.
- Keeps your website fresh. Regularly updating a blog with new content keeps the website active. This is important for retaining visitors and encouraging them to return. (Helpful hint: add a blog feed to your homepage so that every time you add something new, it is showcased front and center.)
- Diversifies content types. A blog allows for the creation of various types of content, including articles, infographics, videos, and more. This diversity caters to different preferences within your audience.
- Helps promote products or services. While a blog should provide valuable content, it also offers opportunities to promote products or services subtly. This can be done through informative articles, case studies, or success stories.
The Blog Is Just the Beginning
A blog is versatile for multiple purposes, including content marketing, SEO, audience engagement, and establishing expertise. It can play a crucial role in a website’s overall success and visibility. But for it to work, you need a plan to add content regularly. If you need help setting up or managing your content, contact us.
