Increasing your company’s LinkedIn page followers involves a combination of strategic efforts, engaging content, and patience. Here are some tips to help boost your LinkedIn page followers over time.
- Optimize to maximize. Ensure your company’s LinkedIn page is complete and up-to-date with accurate information, including a compelling company description, logo, and banner image. LinkedIn will guide you through improving your page to ensure your profile is complete.
- Create compelling content. Think about your target audience and the topics they would be interested in. Share relevant and valuable content that resonates with your audience. Content creation includes developing your content and content from trusted third parties. Share educational content, such as webinars, whitepapers, or how-to guides. Position your company as an industry expert and a valuable resource.
- Be consistent. Develop a regular posting schedule (at least once a week) to keep your audience engaged. Regular updates help you stay on your followers’ radar and attract new ones. An editorial calendar and scheduling tools such as Hootsuite and Loomly.
- Utilize hashtags. Use relevant hashtags to increase the discoverability of your posts. Research popular industry and niche-specific hashtags to include in your content.
- Engage with your audience. Respond to comments on your posts and others — ask questions and encourage discussions. Engagement builds a sense of community and encourages more people to follow your page.
- Join complimentary groups. Participate in relevant LinkedIn groups to connect with professionals in your industry. Share your expertise, answer questions, and provide valuable insights. This can drive traffic back to your company page. Refrain from using this place to sell your goods or services. And make sure to abide by the group’s rules.
- Encourage employee advocacy. One of the easiest ways to grow your following is to encourage employees to follow and share content from the company page. Employee advocacy can significantly increase the reach of your content and attract new followers.
- Promote your LinkedIn page on other platforms. Cross-promote your LinkedIn page on other social media channels, your company website, your email newsletter, in email signatures, and even print pieces. The easier it is for people to find your handles, the better.
- Use the sponsored content feature on LinkedIn. If you have the budget, consider testing LinkedIn’s sponsored content features to reach a larger audience. LinkedIn allows you to target specific demographics and industries.
- Review results and use the data to improve. Regularly review LinkedIn Analytics to understand which types of content perform best. Use this data to refine your content strategy and optimize for engagement.
Patience and Perservence
A well-managed LinkedIn page can contribute to brand building, networking, lead generation, talent acquisition, and overall business growth. It is valuable for establishing and maintaining a positive online presence in the professional community. Although this might seem overwhelming, it doesn’t have to be. You’ll be ahead if you set aside an hour or two each week to focus on social media. And if you need help, Jel Marketing can do all this for you and more. Contact us to learn more.
