If you’ve noticed things have been a little quiet around here, there’s a good reason.
We’ve been working on a big project.
After years of helping other businesses build brands, tell their stories, and connect with their audiences, we decided it was time to put some of those skills to work on a project of our own.
Meet Shout Society.
Shout Society is a Buffalo creative brand founded by the owners of Jel Marketing, Lindsey LeCuyer and Jennifer Jordan, along with Lindsey’s husband, James LeCuyer.
Shout Society celebrates the city of good neighbors. The places we know. The traditions we love. The teams we cheer for. And the people who make this place feel like home.
Western New York is full of stories worth sharing. And our first story that we’d like to share with you is a children’s book:
Buffalo Sports Make Me Wanna Shout!
The book is written by Lindsey & James LeCuyer with illustrations by Lindsey LeCuyer.
As parents raising two kids in Western New York, they wanted to create something that celebrates the places, traditions, stories, and experiences that make growing up here so special. Lindsey is an artist who loves using creativity to tell stories, while James is a former Division I athlete (Go Griffs!) and youth hockey coach.
The book celebrates Buffalo sports, hometown traditions, and the special way they bring families and communities together. It’s a book made for WNY kids and families—with plenty for parents and grandparents to love, too.
Our Stories. Our Community. Our Home.
We’re incredibly proud to have helped bring this project to life, and we can’t wait to see where Shout Society goes next.
Want to get your hands on a copy of Buffalo Sports Make Me Wanna Shout!?
And just like that… we’re back. 😉
Stay tuned. We have a lot more to share.
