Before you dive right into your marketing plan, it’s important to pause, reflect and brainstorm. Our approach to developing a marketing plan revolves around asking the following questions:
- Who is your target audience? During marketing planning conversations and research, we spend some time getting to know who your ideal customers are. We go beyond inquiring about basic demographics like age, socioeconomic status, or gender by asking questions such as: What makes them tick.? How are they influenced? What do they like? What do they do for fun? Do they have kids? What do they read?
- What is working (or not working) for you? No marketing plan is complete without a SWOT analysis. Here we’ll outline your strengths, weaknesses, opportunities, and threats. It’s a great way to check in and determine what works, the blocks to success, and how to improve.
- What makes you stand out? Identifying and understanding your USP or unique selling proposition/point is essential to your marketing plan. Your USP is what makes you better or different than your competition. Anyone can say, “We’ve got great customer service,” but that’s probably what your top competitors say. We’ll help you dig deep and find the real reasons someone would decide to work with you or purchase from you. This brings us to…
- Who is your competition? The final step is completing a competitive analysis where we find your top competitors and determine where they excel and fall short and how you can get ahead.
Let’s develop your marketing plan together.
Contact us today for a complimentary session to discuss your challenges and goals.
