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Home » Our Services » Content Strategy

Content Strategy

It's All About Content

You’ve probably heard that content is King, but since we’re a woman-owned company — we like to say content is Queen. Content is what makes the world wide web go round. Without it, there would be nothing to read, listen to, or watch.

Your web content serves as landing pages for all of your digital marketing efforts. And content is also something you should focus on, especially if you want your business to be able to rank in organic search results.

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Why Build Content?

Building a library of original keyword laden content over time can help:

  • Improve your organic search rankings.
  • Increase targeted traffic to your website.
  • Build your brand identity.
  • Enhance your credibility.
  • Position you as a trusted resource or expert.
  • Turn your social media platforms into a traffic source back to your website.
  • Serve as landing pages for your newsletters and other email marketing.
  • Engage readers and give them a reason to revisit your site.

At Jel, we’ll work with you to determine the focus, themes, topics, and voice of your blog.

work with us!

Content Strategy Services

Blog Strategy, Planning, & Writing

Want to rank higher on Google search results and increase targeted traffic to your site?
It’s simple, add a blog to your website.  

Slow and steady wins the race.
One of the best ways to rank high is organic search to consistently add fresh keyword optimized content to your site over time. The biggest caveat with blogging is that it takes time to build your content library. But if you’re patient, you will soon see results.

We do the heavy lifting.
Writing takes time, patience, and planning. And a lot of companies get stuck here. There are just not enough hours in the day to write engaging content on top of everything else you need to do. Plus, some people just don’t like to write. That’s where we come in. Let us take over your blog and you can rest assured that the work is getting done.

What to expect with our blog writing services:

  • Set up — if you don’t already have a blog on your site.
  • A quarterly content plan and editorial calendar so you know what is coming up.
  • A consistent number of professionally written and optimized articles posted for you.
  • Quarterly reports.
  • Results over time.
Social Media Strategy, Planning, & Posting

Social media can be powerful or a huge waste of time.
Having a social media presence is essential for most businesses today. Implementing a strategy and plan is imperative to being successful on social media. A well thought out plan can help drive targeted traffic to your site and can even become a lead generation tool. 

Services Offered:

  • Help identifying the best social platforms for your business
  • Set up your social profiles so your branding is consistent and professionally designed
  • Create editorial calendars outlining when and where to post
  • Design social post artwork
  • Create social videos and reels
  • Schedule posts
  • Manage feedback and comments
  • Provide ideas to help you grow your social following

Don't Get Blogged Down

Contact Jel Marketing Today

Let’s meet to discuss your challenges and goals and how we can help.

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