You’ve got mail.
Email marketing has come a long way since dial up internet and AOL in 1985. (Fun fact, email was invented even earlier in 1971.) Today, email is just a part of our everyday life.
Some might say that email marketing is dead. We disagree. Even though our inboxes may get inundated with dozens of emails each day, this marketing approach can still be relevant, impactful, and serve a purpose if it’s executed the right way.
Sending emails is a great way to reach your prospects in an efficient and low-cost way. It can also help you or your sales team stay in touch with current clients without a heavy lift. And it drives people to your website to engage with you.
In addition, the purpose of email marketing is to help:
- Your company stay top-of-mind.
- Educate and inform your audience.
- Position you or your company as a trusted resource.
- Keep your clients and/or prospects in the loop about new promotions or services.
- You sell more.
At jel, we keep in mind your target audience and the kinds of content and emails they’d want to receive and engage with. We also break your audience down into sub-audiences or what we call segments to make sure our approach fits.
Jel Marketing can help you:
- Start, manage, grow, organize, and clean your list.
- Design emails; set up templates.
- Start and manage a monthly newsletter.
- Organize and execute promotional emails.
- Write your emails.
- Personalize your messages.
- Set up and execute campaigns.
- Implement and train you to use a third party email service provider, such as MailChimp or Constant Contact.
- And more.
Ready to get started?
Contact us today.